Native

Pick Your Scent

I was tasked to collaborate with a group on a campaign of print ads for Native deodorant. Known best for their unique and fresh scents, we wanted to create visual representations of the diversity of scent options they carry.

Limitations for this campaign were that we did not have the time to create a full-scale campaign that could serve as a new method of advertising for Native. There wasn’t much space for innovation, so we had to worth with Native’s pre-existing products and media. We only required three print ad mockups, so we also had limits on how many of our ideas we could execute.

I conceptualized and sketched the print ad you see on the left by hand, channeling the feelings elicited by the brand’s Cashmere and Rain scent. I employed a variety of textures to invoke sensory reactions which develop a closer relationship between the potential customer and the product.