https://www.emilymartin.info/advertising daily 0.75 2026-04-22 https://www.emilymartin.info/advertising/blog-post-title-two-t5my5-k4xmd-eht8s monthly 0.5 2026-04-22 https://images.squarespace-cdn.com/content/v1/69cac8a7b509a257ad42f1aa/0d902cf0-6fe6-4b52-8040-5c58d09e556e/Screenshot+2026-04-05+at+10.58.02%E2%80%AFPM.png advertising - Tony’s Chocolonely - Bars Behind Bars I chose to create a campaign for Tony’s Chocolonely because I believe deeply in their ethos. They are committed to making the chocolate industry more sustainable while also providing a high quality, polished, and delicious product. My goal with this campaign was to increase brand awareness of Tony’s, both in general and as it relates to other more popular but lower quality chocolate brands. Challenges of this campaign included not having a specific metric or objective. It was up to me as the creative to improve an existing brand’s advertising in some way, so I wanted to help Tony’s amplify the positive pressure they put on the chocolate industry to be more sustainable. For this campaign, I researched Tony’s previous advertising efforts with the intent to propose something more hands-on. I wanted to create not just an ad, but an interactive experience to reinforce Tony’s position as the ethical chocolate bar. I conceptualized this demonstrational vending machine where potential customers would insert their cheaper, lower quality chocolate bars to be scanned into the “Confection Conviction Database,” an online collection of non-Tony’s bars that details their environmental impact. After seeing the horrors behind the bar they brought, the machine will provide a replacement guilt-free Tony’s bar. AI Disclosure: The image shown was generated by Google Gemini to meet the request of the professor to provide as polished a rendering as possible using AI. https://www.emilymartin.info/advertising/blog-post-title-three-y3peb-4lwnz-842c4 monthly 0.5 2026-04-22 https://images.squarespace-cdn.com/content/v1/69cac8a7b509a257ad42f1aa/af5fbe9c-570d-4b66-826c-d00322107a50/Screenshot+2026-04-05+at+10.46.10%E2%80%AFPM.png advertising - Native - Pick Your Scent I was tasked to collaborate with a group on a campaign of print ads for Native deodorant. Known best for their unique and fresh scents, we wanted to create visual representations of the diversity of scent options they carry. Limitations for this campaign were that we did not have the time to create a full-scale campaign that could serve as a new method of advertising for Native. There wasn’t much space for innovation, so we had to worth with Native’s pre-existing products and media. We only required three print ad mockups, so we also had limits on how many of our ideas we could execute. I conceptualized and sketched the print ad you see on the left by hand, channeling the feelings elicited by the brand’s Cashmere and Rain scent. I employed a variety of textures to invoke sensory reactions which develop a closer relationship between the potential customer and the product. https://www.emilymartin.info/advertising/Blog Post Title One-3zaa9-zlxng-8d97d monthly 0.5 2026-04-22 https://images.squarespace-cdn.com/content/v1/69cac8a7b509a257ad42f1aa/77a6f025-8f1a-461a-a8ef-84223f365539/Screenshot+2026-03-30+at+1.53.34%E2%80%AFPM.png advertising - BobaMate - Meet Your Mate BobaMate is a small online drinkware brand whose goal was to increase brand awareness, trust, and sales. Specifically, the brand wanted to target a Gen Z audience who not only drink boba, but other beverages as well. Being a newer brand, we were working under a relatively small budget which limited the scope of the campaign. We also had to navigate advertising a product that people typically prefer to buy in person, beverage bottles, completely online. This is a newer brand so they had yet to make a mark on the drinkware industry, one that is rapidly growing and highly saturated. I worked closely with peers to analyze the brand’s current position and competitors, as well as to develop the creative of a campaign to give the brand more personality. Personally, I developed and concepted art of 6 different characters, each of whom represent a different subset of the brand’s audience. The goal with this campaign was to personify the product so potential customers could relate better to it. We also proposed a social media component that would show real product users and what unique features of the bottle they love. The client loved our campaign and it ended up being second choice of all the presentations. Upon presentation of our and competitors’ campaigns, the brand’s owner also named me the single best presenter of the day. https://www.emilymartin.info/home daily 1.0 2026-04-22 https://images.squarespace-cdn.com/content/v1/69cac8a7b509a257ad42f1aa/45b78c0e-52d0-481f-9149-1300e02ee24f/IMG_0572.jpeg home https://images.squarespace-cdn.com/content/v1/69cac8a7b509a257ad42f1aa/25423a7c-2246-46a4-95b4-cf84817af8f6/IMG_1165.jpg home https://images.squarespace-cdn.com/content/v1/69cac8a7b509a257ad42f1aa/5408b37f-1ae0-44a4-acf7-6efefb2bade2/IMG_0612.jpeg home https://images.squarespace-cdn.com/content/v1/69cac8a7b509a257ad42f1aa/e3784a60-dd1b-4c42-b94b-f9a91e377f7c/IMG_2313.jpg home https://images.squarespace-cdn.com/content/v1/69cac8a7b509a257ad42f1aa/5c3212e7-8774-4c6d-ba16-e0e00e5fff61/IMG_0705.jpeg home https://images.squarespace-cdn.com/content/v1/69cac8a7b509a257ad42f1aa/00bf7a10-a0b3-4cf7-93a8-e80c1e298545/79365804044__65A9B27A-76DD-4C68-8689-B1516288AD7B.jpeg home 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